Section

Behind the Scenes

Building in public: the diary, the numbers, the honest reports.

19 Sept 2026

My case: launching YouTube channels solo — part 1, from a music label to seven channels and my own analyser

A live build-in-public log: how a one-person AI music label turned into a set of YouTube channels — music clips, education, silent stories, nature, news — each with its own style and language as the variables under test, how I picked the niches, built the identities with AI, distilled dozens of growth coaches into one guide, wrote my own Shorts analyser and content plan, what the first weeks actually showed, and what I'm testing next. No channel names, no invented numbers.

7 Sept 2026

I live on the border between the human and the synthesised world

I am not watching new AI tools appear. I am watching a second world get built — one that will eventually have its own performers, audiences, culture and economy, and will not need us to author or even consume it. This is where I stand on that border, what I am actually testing, what I earn from it, and what I think I could be wrong about.

31 Aug 2026

My case: how a naive idea became a project nobody else can copy (WorldReacts)

I started with an obvious idea — 'a portal of big world events, nicer cards than the news'. It was a dead end twice over: as news I'd lose to media giants, as an archive I'd lose to Wikipedia. This is the thinking that turned it into something neither of them does — and the transferable method for finding the angle nobody owns.

25 Aug 2026

My case: building a one-person AI music label — part 1, from zero to an album on streaming

A live build-in-public log: I'm testing the AI-music 'studio' model myself — a small digital label run by one person. Part 1: the setup — how the catalog gets made, the legal structure that owns it, distribution to streaming, and the YouTube strategy. No revenue claims yet; results get logged here as they land.

25 Aug 2026

My case: 40 game ideas → a playable portfolio, solo — part 1, the vibecoding assembly line

A live build-in-public log: I collected ~40 game ideas, shortlisted half, and I'm building the best into full production games — alone, with AI doing the heavy lifting. At one point 12 playable MVPs got built in half a day. Part 1: the funnel (idea → MVP → production), the distribution channels, and why this is a case study, not a jackpot bet.

25 Aug 2026

My case: how a fleet of AI-built projects watches itself while I work on one thing

I'm not a strong developer, and I run a lot of AI-built projects — which used to mean silent failures piling up wherever I wasn't looking. So I built a self-reporting system: every project checks itself daily (or several times a day, by importance), surfaces errors from its logs the moment they appear, and I only switch over when something actually needs me. No more week-long silent outages, no more quietly lost conversions.

6 Jul 2026

The best books for solopreneurs (2026): the ones actually worth your time

A short, honest, genuinely useful reading list for one-person businesses — grouped by what you actually need (mindset, getting started, focus, marketing), with a plain line on who each book is for and where to find the free ones.

25 Jun 2026

How I'd start a content site from scratch today (2026)

If I were starting a new content site for a one-person business today, this is the exact order I would do it in — niche, keywords, a clean fast build, topic clusters, real experience for E-E-A-T, AI-search readiness, and patience. The honest blueprint.

25 Jun 2026

Lessons from 20 years building online: what changed, what never did

Two decades of building one-person internet businesses — through algorithm updates, dead platforms and now AI. The handful of things that actually endured, the ones that died, and what I trust now precisely because it survived all of it.

24 Jun 2026

What I'd tell myself starting out as a solopreneur

The honest lessons I wish someone had handed me on day one of working for myself — about finishing, money, focus, patience and the parts nobody warns you about. Not a victory lap; the things I learned the slow, expensive way.

24 Jun 2026

Why I build clean, boring, legal businesses

A personal take on why I only build legal, long-term, sellable assets — not grey-area quick-money plays. The honest case for "boring": it compounds, it sells, it lets you sleep, and the discipline of it is the real moat.

23 Jun 2026

A day in the life of a solopreneur (the unglamorous version)

Not the highlight reel — the actual shape of a working day when you are the entire company. How I structure mine around energy and focus, the parts nobody posts about, and why the boring routine is the whole trick.

23 Jun 2026

Why I build without spending a euro on ads

A personal take, not a rule: I run my one-person projects without paid acquisition — on SEO, content and compounding assets instead. The honest case for the no-ads path, what it costs, and who it does (and does not) suit.

18 Jun 2026

From zero: solo burnout, the phoenix gene, and the fear that finally left

An honest first-person note on solopreneur burnout — going all-in, hitting the bottom, and getting back up. Plus why, in 2026, the old excuses for not building are quietly disappearing.

18 Jun 2026

Solopreneur success stories: real one-person businesses (and the honest truth about them, 2026)

Verified solo and near-solo success stories — Levels, Marc Lou, Plenty of Fish, Base44, Stardew Valley and more — with sourced numbers, honest "is it really solo?" flags, and the lessons that actually transfer.

18 Jun 2026

Three years of vibecoding: building a one-person portfolio with AI (2026)

What actually changed after three years of building with AI — not the code, but the mindset: treating your own effort as capital, running a portfolio of solo projects, and discovering the real bottleneck was never building.

12 Jun 2026

How Pieter Levels built a $3M solo business — and what European solopreneurs can learn (2026)

A fact-grounded case study of Pieter Levels (levelsio), the Dutch indie hacker whose solo portfolio reportedly clears $3M+/year — what he actually did, the honest caveats, and the lessons a European solopreneur can really transfer.

11 Jun 2026

Projectologist vs Founder: why I run ten projects instead of one

Most startup advice assumes one company, one product, one obsession. That model does not fit me. Here is the honest case for a portfolio approach — and what it actually costs.

20 May 2026

Month one of building in public, and what it actually cost me

The honest version of starting a one-person business in Europe — the numbers, the doubt, and the one habit that kept me shipping.

Tools we recommend

The behind the scenes stack, reviewed

All reviews →

Reviews 11 Jun 2026

Best AI tools for solopreneurs in 2026 (what I actually use)

ChatGPT, Claude, Jasper, Notion AI, Canva AI — which AI tools genuinely move the needle for a one-person business? A practical, EU-first breakdown of the best free and paid AI tools for solopreneurs and freelancers, with honest costs.

Reviews 6 Jun 2026

Best all-in-one platforms to launch a solo product (2026)

Landing page, email list and checkout without stitching five tools together. The all-in-one platforms that actually fit a one-person EU business.